Near Now Studio Talk: That's So Immersive!

Join us for this Near Now Studio Talk exploring the rapid growth of immersive art experiences.

Following a visit to Wake The Tiger, an 'amazement park' in Bristol, Near Now Studio member Rachel Parry has been looking into the growth of immersive parks and interactive/immersive art events.

Join artist and curator Rachel Parry, who will present their research into the rapidly growing rise of immersive and interactive art environments. Rachel is interested in both the positive impact of these experiential art-wonderment spaces, whilst also dissecting the ethical issues of the ‘disneyfication' of the arts.

Exploring the elements needed to make these multisensory transmedia experiences immersive, from the aesthetics of the set design and architectural layouts of how a guest would navigate the spaces, to the uses of creative technologies, roaming actors, sound and narrative storytelling design.

Rachel will use Wake the Tiger in Bristol, one of the UK's newest ‘amazement' parks, as a main case study.

Presenting how some of these initiatives are art-centred, built in collaboration with the artists, makers, designers and aiming for audiences' communitas.

WITH AN OVERARCHING ENVIRONMENTAL SOCIAL MESSAGE, WAKE THE TIGER IS AN IMMERSIVE EXPERIENCE THAT COMBINES STORY-TELLING, ART AND PURPOSE IN A JOURNEY OF DISCOVERY. WE DO THIS WHILST BALANCING ENVIRONMENTAL AND SOCIETAL IMPACT ALONGSIDE PROFIT TO ENSURE WE ARE PART OF A SUSTAINABLE FUTURE.

Wake The Tiger

Additionally, Rachel is interested in how these spaces approach access and inclusion, including sensory sensitive and disability sessions, and how this is embedded into the art environments design.

This event will take place in Broadway's Studio. 

MORE EVENTS COMING SOON

This Near Now Studio Talk is part of a series of events exploring the making of live immersive art and multimedia experiences.

Find out more at nearnow.org.uk/events.

Near Now is Broadway's studio for arts, design and innovation. Supported using public funding by Arts Council England.

Banner photo credit: Rachel Parry