When?

Mutual Recognition System (Concerning Max Factor)

At Nottingham Contemporary

Description

Mutual Recognition System (Concerning Max Factor) is a live durational performance that speaks to Max Factor’s cosmetics experiment in 1930 with a new lipstick invention called Tru-Colors.
 
Max Factor Jr. hired female workers at his New York manufacturing plant to test the indelibility of his new red through repetitive mouth-to-mouth kissing. When the workers went on mass strike and walked off the job, Factor created a “kissing machine” to automate his experiments. 
 
Mutual Recognition System is a live durational performance that enacts this historical paradox: robotic human labour emptied of its affective nature, and consequent anthropomorphising machine-automation that takes on the ‘soft’ labour of the human kiss. 


Nottingham Contemporary

Weekday Cross
Nottingham
NG1 2GB
0115 948 9750
website

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