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TRCH The Da Vinci Code

Under Cover Artist: Seth Smith

3 August 21 words: Seth Smith
illustrations: Seth Smith

Art of Beer illustrator Seth Smith talks us through the process of designing three different covers for our August Food and Drink issue...

Tell us a bit about yourself…
I’m a Creative Director by day, part-time illustrator at night. The side hustle of illustrating (aka The Art of Beer) has turned into a semi-professional hobby.

What was the inspiration behind the cover? 
Saul Bass, Catch Me If You Can and Hey Duggee.

How does it compare with some other projects you’ve worked on?
For the last four years I’ve illustrated nothing but beer and pubs so it was great to mix it up on a publication I’ve known and loved for many years.

Tell us about some projects you’ve worked on in the past…
I’m currently working on the campaign identity and print collateral for Nottingham Craft Beer Week and Nottingham Craft Beer Festival... the dream job.

What have you got planned for the future?
Illustrate every pub in Nottingham. Then retire.

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