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Waterfront Festival

Nottingham Forest feature in iPhone ad

25 March 12 words: Chris Fitton
Of all the clubs in England, why choose Forest for the iPhone 4s ad?

Growing up in Nottingham, it was only natural that I supported the local team, Nottingham Forest. I resisted supporting successful or so-called “glory” teams and in hindsight this has probably helped me, as being a Forest supporter can teach you how to manage life’s little disappointments.

Over the last few years I have acquired another love in my life: Apple products. I have a problem, I know, and own six of their gizmos. It’s not an addiction yet, but I can safely say I am a “fan”.
I was elated when I saw Nottingham Forest featured on the new Apple iPhone advert. Nottingham Forest do not get much airtime these days and my attention is grabbed seeing my beloved club on TV, even if just for 5 seconds, especially when it is featured with one of my favourite brands and with one of the most innovative products of all time.
The ad features a man supposedly at the City Ground asking his phone to show where his brother is through the voice application Siri. The iPhone uses the Find My Friends app to shows his brother is just outside the stadium, probably stuck queuing at one of turnstiles!
In my mind, I would like to think Apple have picked Nottingham Forest to be in their ad as we are a great club with a fantastic history. However, the reason is probably far more random than this. Maybe Apple chose Nottingham Forest as we are quite an inconspicuous and uncontroversial team these days. Derby, Leicester and some old Liverpool fans may have a hatred of the club, but in the grand scheme of football rivalries we are no longer on the same level as teams like Manchester United, Chelsea and Arsenal, and therefore there is a lesser chance of alienating viewers (that is, potential customers).
Watching the advert, you may wonder why the voice dubbing is worse than a Kung-Fu B-Movie, but then you have to consider thr fact that Apple’s adverts are shown all round the world and are filmed in such a way that they could be set in – and broadcast to – any western country. I would imagine that in other nations a different club that plays in red replaces Nottingham Forest. Either way, this advert got my attention and made a football and technology fan very happy.


Chris Fitton is the boss of Stamp Marketing



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